UI, UX & Design
Allspark
Designed UI/UX for award-winning SaaS product, Allspark. Created a digital card-based interaction model for simplified data insights on the dashboard.
Year :
2020
category :
UI / UX Design
Project Duration :
11 Months
Problem :
Marketers must grasp their target audience's demographics, psychographics, and brand preferences for effective campaigns.
solution :
Allspark empowers marketers to tailor audiences using act-alike modeling, location affinity, and demographics.
Allspark allows marketers to activate campaigns with seamless integrations to the world's largest ad serving platforms, then measure performance with tracking of over 100 key campaign metrics.reach them with omnichannel advertising across digital and mobile, CTV ads, social media, and more.
Allspark's inception began with a team passionate about marketing's potential. They analyzed industry needs, crafting a transformative data intelligence platform. Throughout development, they prioritized user requirements, integrating advanced tech and robust privacy measures. Allspark empowers marketers to craft personalized campaigns and measure performance effectively.
Project Timeline
Allspark's journey starts with a passionate team, research, development, testing, and eventual handover, empowering marketers and advertisers.
Allspark's journey starts with a passionate team envisioning its potential in marketing and advertising. Extensive research follows, understanding industry challenges and user needs. Diligent work integrates cutting-edge tech and user-friendly interfaces. Rigorous testing ensures quality and meets user requirements. Upon completion, Allspark is handed over, empowering marketers and advertisers.
User Persona
User personas for Allspark represent diverse marketing professionals: Melissa, seeking streamlined campaigns, aiming for consumer understanding and seeking user-friendly tools; David, desiring accurate insights, pursuing real-time analysis, wanting tailored messaging.
Snippet: Meet the diverse users of Allspark: from Melissa, aiming for streamlined marketing, to David, desiring accurate insights.
User Interview and Insights
At times, rather than spending countless hours online, simply engaging in conversation can be invaluable. Sharing experiences and perspectives can lead to unexpected insights and solutions.
User interviews for Allspark were conducted with 18 individuals from diverse domains and positions. Insights gleaned from these interactions informed the platform's development, ensuring it caters to the varied needs of marketing professionals.
Product Flow
The product flow for Allspark was redesigned to provide a refined and modern user experience. Despite minimal time investment, the enhancements maintain the same high level of usability and efficiency.
User Flow
Card-based design best practices
Although it looks simple to create cards and a card-based design, there are some rules to follow to ensure a great user experience.
Human beings are predisposed to searching for patterns and consistency, as it gives us a sense of security when we know what to expect. The same goes for card-based interfaces. Users want to have a visual pattern to follow so they know what’s coming next.
Typography & Color Palette
The products typography and color palette were meticulously chosen to offer both a user-friendly experience and a stylish appearance.
Typography & Color Palette
The products typography and color palette were meticulously chosen to offer both a user-friendly experience and a stylish appearance.
