UI, UX
Azira
The brand identity for Azira was designed to embody its mission of empowering businesses through global consumer intelligence and data-driven insights. The name “Azira”, inspired by the concept of a rising star, symbolizes strength, potential, and transformation — reflecting the brand’s vision to illuminate opportunities and drive impactful growth across markets.
Year :
2024
category :
UI / UX Design
Project Duration :
15 days
Problem :
Many brands struggle with an unclear identity that fails to convey their true mission — resulting in weakened trust, reduced engagement, and a lack of meaningful connection with their audience.
solution :
Azira’s branding embodies a bold and empowering identity, seamlessly blending strength, innovation, and clarity to create a lasting emotional connection with its audience while reinforcing the brand’s vision of transformation and leadership.
In this portfolio, I present Azira as more than just a brand — it’s a partner in progress, empowering businesses to navigate the complexities of global consumer behavior with insight, precision, and innovation. Every design element — from the refined typography to the vibrant, confident color palette — was purposefully crafted to mirror Azira’s core values of empowerment, clarity, and forward-thinking transformation.
Logo Construction
Carefully crafted, the logo distills Azira’s philosophy into a single visual emblem. A celestial motif — an ascending star — is seamlessly integrated with the letter “A,” forming a unified mark that symbolizes direction, ambition, and inventive drive. This interwoven structure reflects Azira’s identity and aspirations in one confident, memorable symbol.
Construction / Logotype
The Azira logo features a simple yet striking visual — a star seamlessly integrated with the letter “A”, symbolizing aspiration, direction, and innovation. Designed for versatility, the logo maintains clarity, legibility, and visual harmony across various background colors, ensuring consistent brand presence and recognition in every application.
OOH Mock
Paper Bag Mock
The swag bags were thoughtfully designed to hold branded merchandise and promotional materials, serving as a tangible extension of the brand experience. Created for both in-person and virtual events—including conferences, trade shows, and corporate gatherings—they help boost brand visibility, foster engagement, and strengthen connections with attendees.
Apparel Mock
Apparel Print
Paper Cup Mock
Eco-friendly prints
