UI, UX
Carbon
An enrichment platform designed to unlock the full potential of user data, empowering businesses to transform raw information into actionable insights that drive smarter decisions, personalized experiences, and meaningful customer engagement.
Year :
2023
category :
UI / UX Design
Project Duration :
63 days
Problem :
Many organizations struggle to fully harness the power of first-party data due to limited real-world signals and growing privacy constraints. Existing datasets often lack the diversity needed to build a holistic understanding of user behavior. The solution lies in leveraging AI-driven enrichment within a privacy-first framework, seamlessly integrating real-world signals with first-party data. This approach bridges critical insight gaps while maintaining the highest standards of data security and compliance.
solution :
The solution leverages AI within a privacy-first framework, seamlessly merging real-world signals with first-party data to deliver comprehensive, actionable insights—all while upholding strict data privacy and compliance standards.
The idea behind CARBON was born from the founders’ shared vision of achieving a 360° understanding of user behavior. By enriching first-party data with real-world attributes like brand affinity, home location, and lifestyle indicators, CARBON empowers businesses to deliver superior customer experiences and create deeply engaging, data-driven products.
The fusion of the track symbol in ‘A’ and the footprint symbol in ‘O’ captures CARBON’s essence—a platform that maps the journey of enriching user data. The track signifies exploration through diverse real-world signals, while the footprint reflects CARBON’s eco-conscious and privacy-led philosophy. Together, they symbolize a balance between innovation and responsibility. This thoughtful design embodies CARBON’s mission to navigate data landscapes with precision and purpose, leaving a meaningful, ethical imprint on the evolving world of user insights.
Timeline
The timeline plays a crucial role in CARBON’s development, outlining the path from strategic discovery to solution design. It drives alignment across teams, optimizes resource utilization, and accelerates time-to-market — all while ensuring that every phase contributes to delivering seamless and impactful customer experiences.
Branding, Typography & Color Palette
The product’s typography and color palette were carefully crafted to balance usability with aesthetics, ensuring a clean, intuitive user experience while maintaining a modern and visually appealing design language.
The dashboard’s landing page, activated after selecting data enrichment, integrates a Mapbox-powered map layer, offering users an interactive and visually rich view of spatial data for deeper insight and analysis.
User Flow
The product flow for CARBON was structured around key stages — Ingest, Upload, and Manage Data — providing a clear and efficient user journey. This flow represents an end-to-end view of the design process, ensuring seamless data handling and an intuitive user experience throughout the platform.
The data enrichment selection flow in CARBON guides users through a streamlined, intuitive process to choose relevant datasets and enrichment parameters. It ensures clarity, efficiency, and precision, allowing users to seamlessly enhance their first-party data with meaningful real-world attributes.
Emily Parker is a passionate data scientist with a keen eye for uncovering hidden insights within complex datasets. She combines analytical expertise with creative problem-solving to transform raw data into actionable, strategic solutions that drive meaningful business outcomes.
Eight distinct user personas were developed, each representing unique goals, behaviors, and pain points. These personas guided data-driven decisions, enhancing audience segmentation, targeting accuracy, and overall marketing strategy effectiveness.
Map Design Mapbox
Customizing map styles in Mapbox for each country is crucial for clarity and personalization. It ensures tailored representations of geographic features and cultural nuances. Integrating live pings enhances real-time tracking, aiding in dynamic insights for various activities.
Studio Mapbox was used to create this custom map design which empowers product designers with versatile tools to craft immersive map experiences. Its intuitive interface enables customization for seamless integration of live data, enhancing user engagement and usability.
